If you've watched any of the videos we have put out, you’ve heard me say that the government is the “biggest prospect in the world” right? Yet, only 10% of American companies are winning government business.
What’s the problem?
Those companies only commit to change for three or four months, maybe six months at the most. They’ll submit one or two bids just to “see what happens.” When you’re dealing with the government, though, I’ve learned that you need to truly commit to the process. Yes, some contracts can be won in a matter of weeks or days, but others will take several months, and you’ll need to be prepared for both.
So much of your success in government sales will trace back to your relationship with the agency. They want to get to know you. They want to know about your company. They want to see you’ve worked with another agency, and then your sales will start to exponentially grow.
If you're considering selling to the government, commit for at least one year. We encourage you to plan a long term approach. If you do that, if you play the long game, you could make a lot of money. Double your revenue, double your commissions. And, if you need help getting started, GovSales University has your back. You can start winning government business today—just ask us how!